Seth Godin is right, again

by admin on March 26, 2012

At Good by Design, I talk about three things: understanding context, creating culture and telling meaningful stories. These are the foundations for any and every business. This is where you start and in the continuous learning process, these are the things that you come back to again and again. Why? Because these are the core elements that you need to effectively market your work. Whether it is a world changing idea or a disruptive new product, you have to know who you are talking to, you have to align what you do and how you do it and you have to have a compelling story. Apparently I’m not alone in my philosophy. It’s always nice when someone agrees with you especially when that someone is Seth Godin. Read his take on when to add marketing here. 

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It’s Virginia Woolf’s birthday

by admin on January 25, 2012

Here are some words to celebrate…

“So long as you write what you wish to write, that is all that matters; and whether it matters for ages or only for hours, nobody can say. But to sacrifice a hair of the head of your vision, a shade of its colour, in deference to some Headmaster with a silver pot in his hand or to some professor with a measuring-rod up his sleeve, is the most abject treachery, and the sacrifice of wealth and chastity, which used to be said to be the greatest of human disasters, a mere flea-bite in comparison.”

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“Are you sure it’s impossible?”

September 15, 2011

This is the last of the 50 for 50 videos. It speaks for itself. It speaks directly to the heart. “I hope this makes you feel like you could try something.” I really do.

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Audacious, ambitious, bald, raw, crazy goodness

September 8, 2011

I almost always  have a slot on my project slate for volunteer work. It’s something I learned from my father who was a volunteer fireman with the Tenafly Fire Department for many years. With the work of transitioning the old business out, bringing Good by Design officially online and managing client work while hustling for […]

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What is My Close Strangers

September 8, 2011

Over 18 months, I will be walking, biking, driving, and flying to coffee shops, restaurants, and bars across the country to sit down with as many of my US-based Facebook friends as possible. The project is inspired by a four hour cup of coffee with a high school buddy, a failed Lenten commitment, and plain […]

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Sacrifices, part 2

September 6, 2011

I was thinking my Sacrifices blog post, thinking about what we sacrifice for our dreams. Writing is my dream so I have some immediate experience with the sacrifices involved in pursing it. Ultimately, I get a  bit vexed by the suggestion that hard work is the key to dreams coming true. It is one element but […]

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Sacrifices

September 6, 2011

Mark Zuckerberg  donated a lot of money to schools in Newark, NJ. In this video clip, the superstar mayor of Newark, Cory Booker, shows Zuckerberg around one of the schools. Booker’s impromptu speech is good. Sacrifice and hard work are essential to success of any kind – and we should all eat right and exercise […]

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Decisive insight – sacrifices, part 3

September 6, 2011

The other day someone made a pretty critical comment on Sacrifices, part 2. The person wrote “I don’t usually reply to posts but I will in this case. My God, i thought you were going to chip in with some decisive insight at the end there, not leave it with ‘we leave it to you […]

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Love Space

September 6, 2011

Before my wholesome blog goes risque (one way to drive traffic), maybe I ought to define the term. Love space is the place you go to connect with your belovedness, your inherent worth as a person. It is a physical place somewhere in the world, preferably close enough to visit it regularly. It is a […]

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Today is a good day to start

September 6, 2011

Resolutions are tricky things. I made several this year. I did it publicly in my Resolved post. Sixteen days in, no parking tickets, plastic bags or disposable cups but there have been more than a few moments of frustration with Lucy over muddy tennis balls. Instead of thinking of resolutions as hard rules, I consider […]

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